Welcome
Learning Google Adwords From Scratch
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The slides
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Introduction to Adwords (8:15)
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Keyword Match Types (2:01)
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The Importance of Ad Relevancy (1:32)
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Relevant Landing Pages FTW (2:22)
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Demo: Landing Pages in the Wild (4:01)
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Adwords Account Structure (6:15)
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Troubleshooting Your Campaign (6:44)
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Creating a Campaign (28:47)
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Keyword Strategy & Tools (1:41)
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Google Keyword Planner (16:31)
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Google Analytics & Adwords (3:10)
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It's All About Quality Score (11:54)
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Increase Your CTR with Ad Extensions (3:06)
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Go Faster with The Adwords Editor (8:25)
From Zero-to-Live: Creating Your First Adwords Campaign
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Let's Start a New Campaign (0:34)
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Keyword Research: Getting Keyword Ideas From Your Site (3:11)
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Keyword Research: Getting Keywords Ideas from Other Keywords (1:50)
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Creating Keyword Buckets (3:00)
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Creating Keyword Buckets Part II (4:19)
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Competitive Research (4:41)
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Bulk Uploading Keywords (10:38)
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Bulk Uploading Ads (8:30)
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Creating Campaign Sitelinks (4:00)
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Using Dynamic Keyword Insertion (3:04)
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Tracking Conversions Inside Adwords (3:56)
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Campaign Settings Via The Interface (2:04)
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Campaign Settings Via The Editor (12:26)
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Getting Started with Remarketing (5:40)
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Adding Your Remarketing Tag (2:03)
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Creating Your First Remarketing Campaign (5:13)
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Reporting: Search Query Report (3:33)
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Advanced Adwords Reports (2:25)
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Advanced Adwords Reports Part II - Ad Serving Reports (3:00)
Learning Facebook Paid Marketing From Scratch
Bonus: Google Analytics
Bonus: A/B Testing
