About the course
Learn the ins and outs of PPC (pay-per-click) and digital marketing. This comprehensive course covers everything you need to know about Google Adwords and Facebook Ads.
As a bonus, we'll also cover Google Analytics fundamentals as well as powerful Google Analytics reports. We'll also understand how to setup and run an A/B test (with a clear hypothesis) using Optimizely.
The long-ish version:
If you have a website or run your business online, I'm about to read your mind: You want more people to visit your site, more people to like your stuff, and more people to buy from you.
To sum it up ... you need help with marketing.
Marketing is like a pie.
The whole pie is all of your customers and there are different ways to reach them: social media, email marketing, SEO, etc.
Some slices may be bigger as you may get more customers from SEO (20% of your pie) vs. content marketing (only 2% of your pie). To truly be successful with your marketing, it's important to try the different slices and find out which ones bring you the most customers.
One of the simplest and most successful marketing slices I've used throughout my career is paid search advertising on Google and Facebook.
So, if you own a hot sauce business and someone searches for "delicious hot sauce", you're able to show relevant ads and get that person on your site to buy your hot sauce. But, if you don't know what you're doing with paid ads, it's one of the riskier methods and can suck up a ton of your money.
If you've always been intimidated by paid marketing and want to finally add it to your marketing pie, I have something just for you: A course that teaches you exactly how to run ads on Google and Facebook that don't waste money and actually drive sales.
The course consists of over 5+ hours of high-quality video content cut up into small, digestible and organized segments. This is for anyone who's new to paid search advertising. It'll show you how to go from ZERO to having a campaign that's live and driving relevant traffic.
Here's exactly what you'll learn:
- Keywords: Learn the different keyword match types and how to best use them
- Increasing CTR: Learn how to increase your click-through-rate (CTR) with ad extensions and dynamic keyword insertion
- Getting sales from Facebook: Learn how to use Facebook to drive sales, not likes or other vanity metrics
- Google Analytics: How to pull valuable reports on a daily basis and how to apply them to your marketing
- Remarketing: How to setup and use remarketing campaigns, which often have the highest ROI
- From scratch: How to create AdWords campaigns and Facebook campaigns from scratch
- Tons and tons more: With over 40+ lessons, you'll learn how to start using paid marketing for your business immediately
All of the content in the course was updated in late 2014, so you know you're getting the most up-to-date information.
Don't waste hours of your time going through other people's blog posts, forums, and trial-and-error to learn how to use ads to get new customers.
Who is this course for?
1. Entrepreneurs and startups looking to use Paid Marketing to drive relevant traffic to increase sales and / or test new product ideas.
2. Marketing professionals looking to learn more about Digital Marketing. You'll learn the skills needed to interact with clients and be able to launch Paid Marketing campaigns on your own.
3. New employees at agencies. This course is also perfect to train new employees and quickly get them up to speed with today's online marketing world.
Over 16,000 students have take my courses. Here's what they have to say:
The best PPC course I have ever taken
"I have read a ton of information on paid marketing out there and did not feel comfortable spending money on campaigns until I knew I could get it back. This course prepared me to understand and analyze Adwords as well as Facebook Ads. I highly recommend this course to anyone in the digital marketing realm!"
Comprehensive AdWords and FB marketing course will give you the actionable skills you need
"As a fellow marketer responsible for developing communication strategy and overseeing execution of media tactics (on behalf of a wide range of clients and against a wide range of goals from top to lower funnel), I'm impressed with this comprehensive overview of the paid marketing tools available via Google and Facebook. Carl provides a great balance of introduction and conceptual overview to ensure the novice is clear, along with a strong walkthrough of tactical implementation and execution. Assuming you pay attention, you should leave this course with a strong understanding of how Google and FB marketing platforms function, the various tactics available (and how each can best achieve your specific objectives/KPIs), and be armed with the actionable skills necessary to launch and manage your own campaigns."
Perfect course on PPC
"I went into this course knowing nothing about PPC advertising. The only thing I DID know was that our company was missing out on business by not doing it. After taking the course in 2 days I launched my first PPC campaign and started seeing incremental business right away. Taking the course was a no brainer and is something I wish I did a year ago!"
Find more reviews here: https://www.udemy.com/ppc-training-digital-marketi...
100% satisfaction guarantee
This course comes with a free, 30-days, 100% satisfaction guarantee. If, for whatever reason, you're not fully satisfied you can ask for a full refund.
Over the last 4 years I've worked with clients including Western Union, AllSaints, FranchiseHelp, Mohegan Sun and Thinkful. I have extensive experience in Paid Search, Paid Social, SEO, Inbound Marketing, and Email Marketing.
I'm also the co-creator of MailCharts: a tool that helps you track and understand how your competitors use email marketing.
StartIntroduction to Adwords (8:15)
StartKeyword Match Types (2:01)
StartThe Importance of Ad Relevancy (1:32)
StartRelevant Landing Pages FTW (2:22)
StartDemo: Landing Pages in the Wild (4:01)
StartAdwords Account Structure (6:15)
StartTroubleshooting Your Campaign (6:44)
StartCreating a Campaign (28:47)
StartKeyword Strategy & Tools (1:41)
StartGoogle Keyword Planner (16:31)
StartGoogle Analytics & Adwords (3:10)
StartIt's All About Quality Score (11:54)
StartIncrease Your CTR with Ad Extensions (3:06)
StartGo Faster with The Adwords Editor (8:25)
StartLet's Start a New Campaign (0:34)
StartKeyword Research: Getting Keyword Ideas From Your Site (3:11)
StartKeyword Research: Getting Keywords Ideas from Other Keywords (1:50)
StartCreating Keyword Buckets (3:00)
StartCreating Keyword Buckets Part II (4:19)
StartCompetitive Research (4:41)
StartBulk Uploading Keywords (10:38)
StartBulk Uploading Ads (8:30)
StartCreating Campaign Sitelinks (4:00)
StartUsing Dynamic Keyword Insertion (3:04)
StartTracking Conversions Inside Adwords (3:56)
StartCampaign Settings Via The Interface (2:04)
StartCampaign Settings Via The Editor (12:26)
StartGetting Started with Remarketing (5:40)
StartAdding Your Remarketing Tag (2:03)
StartCreating Your First Remarketing Campaign (5:13)
StartReporting: Search Query Report (3:33)
StartAdvanced Adwords Reports (2:25)
StartAdvanced Adwords Reports Part II - Ad Serving Reports (3:00)
Frequently Asked Questions
My promise to you
I guarantee that you'll love this course and will learn a ton. In fact, there's a 30-days money back guarantee. If for whatever reason you're not 100% satisfied just let me know and I'll give you a full refund.
I've creating online courses for 3+ years which have been taken by over 17,000 students. You can find more about me and my other classes here: https://www.udemy.com/u/carl19