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PPC Training: Learn Adwords & Facebook Ads
Welcome
About the class and instructor (3:18)
Quick class preview + Introduction to SEM (Search Engine Marketing) (2:38)
Learning Google Adwords From Scratch
The slides
Introduction to Adwords (8:15)
Keyword Match Types (2:01)
The Importance of Ad Relevancy (1:32)
Relevant Landing Pages FTW (2:22)
Demo: Landing Pages in the Wild (4:01)
Adwords Account Structure (6:15)
Troubleshooting Your Campaign (6:44)
Creating a Campaign (28:47)
Keyword Strategy & Tools (1:41)
Google Keyword Planner (16:31)
Google Analytics & Adwords (3:10)
It's All About Quality Score (11:54)
Increase Your CTR with Ad Extensions (3:06)
Go Faster with The Adwords Editor (8:25)
From Zero-to-Live: Creating Your First Adwords Campaign
Let's Start a New Campaign (0:34)
Keyword Research: Getting Keyword Ideas From Your Site (3:11)
Keyword Research: Getting Keywords Ideas from Other Keywords (1:50)
Creating Keyword Buckets (3:00)
Creating Keyword Buckets Part II (4:19)
Competitive Research (4:41)
Bulk Uploading Keywords (10:38)
Bulk Uploading Ads (8:30)
Creating Campaign Sitelinks (4:00)
Using Dynamic Keyword Insertion (3:04)
Tracking Conversions Inside Adwords (3:56)
Campaign Settings Via The Interface (2:04)
Campaign Settings Via The Editor (12:26)
Getting Started with Remarketing (5:40)
Adding Your Remarketing Tag (2:03)
Creating Your First Remarketing Campaign (5:13)
Reporting: Search Query Report (3:33)
Advanced Adwords Reports (2:25)
Advanced Adwords Reports Part II - Ad Serving Reports (3:00)
Learning Facebook Paid Marketing From Scratch
Introduction to Facebook Ads (1:44)
How Facebook Advertising Works (17:57)
Creating a Page Post Link Ad (3:45)
Facebook Campaign Structure (1:49)
Creating Your First Facebook Campaign (10:34)
Custom Audiences on Facebook (1:17)
Facebook Power Editor (10:51)
Bonus: Google Analytics
Introduction to Google Analytics (12:09)
Advanced Google Analytics Reports (5:09)
Bonus: A/B Testing
Introduction to A/B Testing (17:28)
An Overview of Optimizely (6:29)
Analyzing Your A/B Test (4:23)
Using Dynamic Keyword Insertion
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